Opt-in first
Only message people who agreed to hear from you. Import opted-in contacts via CSV or build lists in the dashboard. Taysend does not supply purchased number lists.
SMS marketing
SMS marketing Ghana — reach opted-in customers on every network
Promotional SMS still has to arrive on the handset and show your brand. Taysend lets Ghana businesses run marketing campaigns with snapshotted lists, prepaid GHS billing, and delivery reports you can inspect — on MTN, Telecel, and AT.
Best practice
Responsible marketing practices
Named sender
LIVE marketing SMS requires an approved alphanumeric sender ID (3–11 characters). Recipients should recognise your brand in the sender field.
Snapshot your audience
When a campaign starts, the recipient list is frozen. Edits after launch do not change messages already queued — useful for audit and reconciliation.
Estimate before send
The console computes units and cost from your message body before you confirm. Unicode and long messages use more segments than a short GSM-7 blast.
Clear unsubscribe path
Include a way to opt out — a reply keyword or a link to your preferences page. Honour removals before the next campaign.
Separate from OTP
Marketing traffic uses the bulk queue. OTP verification uses a dedicated queue so a promo blast does not delay login codes.
Workflow
From draft to delivery
Create a campaign draft, attach an opted-in list, pick your approved sender ID, and review the unit estimate. Confirm to dispatch on the bulk queue. Each recipient gets a message id you can poll with GET /v1/messages/:id or receive via signed webhooks.
Explore
Related
Each page answers a different question. They are not copies of this one.
FAQ
Straight answers
If something here is product behaviour, it matches the dashboard and the API.
01What is the difference between marketing and transactional SMS?+
Transactional messages relate to an existing relationship — receipts, alerts, appointment reminders. Marketing promotes products or events. Pass type: "marketing" or type: "transactional" in POST /v1/messages.
02How much does SMS marketing cost in Ghana?+
Ghana is GHS 0.04 per billed unit. A 160-character GSM-7 message to 1,000 recipients is roughly 1,000 units before Unicode or concatenation.
03Can I schedule a campaign?+
Campaigns are created as drafts, confirmed, then dispatched. Check the dashboard for scheduling options available on your account.
04Do I need API access for marketing SMS?+
No. Many teams run campaigns entirely from the dashboard. Developers can also send bulk via POST /v1/messages with a recipients array.
Campaigns